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Your privacy is critically important to us. At BlueFire, we have a few fundamental principles:

  • We don’t ask you for personal information unless we truly need it. (We can’t stand services that ask you for things like your gender or income level for no apparent reason.)
  • We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights.
  • We don’t store personal information on our servers unless required for the ongoing operation of one of our services.
  • In our blogging products, we aim to make it as simple as possible for you to control what’s visible to the public, seen by search engines, kept private, and permanently deleted.

Below is our privacy policy, which incorporates these goals. (Note: we’ve decided to make this privacy policy available under a Creative Commons ShareAlike license, which means you’re more than welcome to steal it and repurpose it for your own use. Just make sure to replace references to us with ones to you, and we’d appreciate a link to BlueFire.com somewhere on your site. We spent a lot of money and time on the below, and other people shouldn’t need to do the same.)

Website Visitors

Like most website operators, BlueFire collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. BlueFire’s purpose in collecting non-personally identifying information is to better understand how BlueFire’s visitors use its website. From time to time, BlueFire may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

BlueFire also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on WordPress.com blogs. BlueFire only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that blog commenter IP addresses and email addresses are visible and disclosed to the administrators of the blog where the comment was left.

Gathering of Personally-Identifying Information

Certain visitors to BlueFire websites choose to interact with BlueFire in ways that require BlueFire to gather personally-identifying information. The amount and type of information that BlueFire gathers depends on the nature of the interaction. For example, we ask visitors who sign up for a blog at WordPress.com to provide a username and email address. Those who engage in transactions with BlueFire– by purchasing access to the Akismet comment spam prevention service, for example – are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, BlueFire collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with BlueFire. BlueFire does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

 

Information We Collect from Other Sources

With your authorization, we may also obtain information about you from other sources. For example, if you create or log into your WordPress.com account through a social media service (like Google) or if you connect your website or account to a social media service through our Publicize feature, we will receive information from that service (such as your username, basic profile information, and friends list) via the authorization procedures used by that service. The information we receive depends on which services you authorize and any options that are available.

Protection of Certain Personally-Identifying Information

BlueFire discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on BlueFire’s behalf or to provide services available at BlueFire’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using BlueFire’s websites, you consent to the transfer of such information to them. BlueFire will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, BlueFire discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when BlueFire believes in good faith that disclosure is reasonably necessary to protect the property or rights of BlueFire, third parties or the public at large. We primarily use our various product blogs to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. BlueFire takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.

Cookies

A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. BlueFireuses cookies to help BlueFire identify and track visitors, their usage of BlueFire website, and their website access preferences. BlueFire visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using BlueFire websites, with the drawback that certain features of BlueFire websites may not function properly without the aid of cookies.

Comments

Comments and other content submitted to our Akismet anti-spam service are not saved on our servers unless they were marked as false positives or missed spam, in which case we store them long enough to use them to improve the service to avoid future false positives and missed spam.

Privacy Policy Changes

Although most changes are likely to be minor, BlueFire may change its Privacy Policy from time to time, and in BlueFire’s sole discretion. BlueFire encourages visitors to frequently check this page for any changes to its Privacy Policy. If you have a WordPress.com account, you should also check your blog’s dashboard for alerts to these changes. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

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